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The Alpha collection is the flagship collection of Christian Paul. Alpha being the first letter in the Greek alphabet holds a privileged position. Lending itself as a metaphor for primacy or superiority since at least the 1300s in English. The alpha male is is typically seen as the suave cool stylings of a  James Bond stereotype. However in the 2000s alpha female emerged as a positive term for powerful and successful women. The Alpha Collection celebrates the honourable innovators of tomorrow with inspiration anyone can change the world for the better.

Accessorising With A Timepiece To Become Your Best Self

A fantastic timepiece can elevate all your outfits and give you confidence . It helps you exude the best possible version of yourself. Dressing up can take extra effort but it also feels good. Especially if you receive extra compliments. A new study suggests that people who have experienced dressing in luxurious attire really can make you feel better. Beautifully crafted timepieces can elevate your mood. As well as make you look like you've put in more effort than you actually have. When you put your best face forward, it gives you the opportunity to really accelerate in life. Feeling good commands respect and that’s really empowering.

Christian Paul’s Nod To Original Watchmaking

Roman numeral markers are the subtle statement across the Alpha collection. The Roman numerals are a nod to the beginning of watchmaking. The first modern watch meant to be worn on the wrist was designed by Louis Cartier. Designed simply because he granted the wish of an aviator to tell the time while in flight. The Alpha Collection watch is a unisex, understated timepiece. Coupled with expert craftsmanship, clean lines and effortless design it is the embodiment of modernity. Going back to our roots has become more than a trend, it's become a lifestyle. Looking back at the craftsmanship of years past educates us about the fantastic people that made such a huge impact on our lives with fantastic timeless design. Vintage is bound to become the new luxury and thrift will become the new streetwear. People want to save money, and find something well made and original.