The Alpha collection is the flagship collection of Christian Paul. Alpha being the first letter in the Greek alphabet holds a privileged position. Lending itself as a metaphor for primacy or superiority since at least the 1300s in English. The alpha male is is typically seen as the suave cool stylings of a James Bond stereotype. However in the 2000s alpha female emerged as a positive term for powerful and successful women. The Alpha Collection celebrates the honourable innovators of tomorrow with inspiration anyone can change the world for the better.